Tween Power
The brand-aware child is the
father of the brand-conscious
man. Not surprisingly then,
everyone wants a piece of
the Rs 20,000-crore tween
(children aged between eight
and 12) market.

The Tween Economy
There are things that tweens buy. Then, there are things their parents do, where they influence the decision. That could explain why everyone from paint companies to car makers is targeting them. Read More

The Atypical Indian Tween
There are tweens. Then, there are tweens. To understand
just how many different kinds of tweens there are in India, Business Today commissioned market research firm
Synovate to conduct a quantitative and qualitative
exercise across six Indian cities-Delhi, Mumbai,
Chennai, Kolkata, Hyderabad and Bangalore.
Read More